At LinkAndBuild we have innovated the way a link exchange program works!
The old link swap automatic link exchange method leaves pages linked to each other in a reciprocal directory that doesn't improve search engine visibilty by much because (a) the links probably aren't content relevent; and (b) it's obvious to a search engine that it's just a link for the sake of a link (and not one site recommending another).
Our internet link exchange system enhances link optimization to create the best web directory and business link exchange by using keyword searches for pages to link to and using multiple-way linking. This uses specific, content relevent, pages for linking which is better for user experience and search engine optimization.
First of all, there is a link from LinkAndBuild to each Members (primary) website which appears in our web business directory. Each member is also required to link back to LinkAndBuild's internet web directory. (More information on how to use LinkAndBuild.)
Each member then sets up Link Pages which they use to post links to and from each other. Each of thease pages is scanned by our spiders , indexed and added to a web directory so that our Members can search and find relevent and optimal pages to link to and from.
Member's earn Link Credits by posting links to other Members Link Pages and can spend them to get incoming links to their Link Pages. Our spiders perform the tedious step of verifying posted links and both incoming and outgoing link requests and offers show the Member vital and SEO relevent information about the webapge that they are linking to or receiving a link from.